Google Shopping
A CIID collaboration with Google's Shopping team, prototyping the future of shopping for Gen Z — from live video commerce to sustainable and second-hand discovery.
Industry
E-commerce · Sustainability · Gen Z Consumer Behaviour
What I did
Collaborated with Google's Shopping team through CIID's Industry Projects programme, conducting user interviews with Gen Z shoppers and building working prototypes to explore sustainable, live video, and second-hand shopping experiences.
Tools used
User Interviews · Rapid Prototyping · Service Design
Year
2020
Exploring the Role of 3D in Product Decisions
Digital product pages have traditionally been built around static images and specifications, even when customers are making inherently spatial decisions - about size, fit, proportion, and how a product relates to their home. This case study explores how 3D can move beyond visual novelty and become a meaningful tool for understanding products in space.
Over multiple iterations, I worked on evolving IKEA's 3D product experience from a simple viewer into a progressively richer exploration system. Each version intentionally added a new layer of understanding: starting with basic product inspection, then introducing shoppability, dimensional clarity, and finally room-level context through integration with IKEA Kreativ and IKEA Planners.
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