Google Shopping
A CIID collaboration with Google's Shopping team, prototyping the future of shopping for Gen Z — from live video commerce to sustainable and second-hand discovery.
- Industry
- E-commerce · Sustainability · Gen Z Consumer Behaviour
- What I did
- Collaborated with Google's Shopping team through CIID's Industry Projects programme, conducting user interviews with Gen Z shoppers and building working prototypes to explore sustainable, live video, and second-hand shopping experiences.
- Tools used
- User Interviews · Rapid Prototyping · Service Design
- Year
- 2020
Exploring the Role of 3D in Product Decisions
Digital product pages have traditionally been built around static images and specifications, even when customers are making inherently spatial decisions - about size, fit, proportion, and how a product relates to their home. This case study explores how 3D can move beyond visual novelty and become a meaningful tool for understanding products in space.
Over multiple iterations, I worked on evolving IKEA's 3D product experience from a simple viewer into a progressively richer exploration system. Each version intentionally added a new layer of understanding: starting with basic product inspection, then introducing shoppability, dimensional clarity, and finally room-level context through integration with IKEA Kreativ and IKEA Planners.
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