About | Nitin Surendran

I’m an Interaction Designer based in Amsterdam, weaving together the intricate threads of technology and human experience. Most of my work is rooted in a deep understanding of human behavior and the potential of emerging technologies, aiming to craft experiences that are functional + impactful.

As a designer, I specialize in envisioning and prototyping new products that make complex systems feel intuitive and human. I often work at the intersection of 3D, spatial interfaces, and AI-driven experiences - translating technical possibility into usable, meaningful interactions.

I currently work at IKEA, shaping 3D and spatial commerce experiences across the web. Previously, I designed for mobility at Beat (acquired by FreeNow) and for travel at redBus, collaborating with global teams to build consumer-facing products at scale.

Beyond product work, I experiment with immersive systems, biomimicry, and playful interaction - interests shaped during my time at the Copenhagen Institute of Interaction Design (CIID), where I graduated from the interaction design programme in 2021.

Experience

Aug 2022 - Present

IKEA

Senior Product Designer

Home Imagination Platform / A highly specialized team where I own IKEA's 3D and AI product work, alongside a crew of prototypers, engineers, and data scientists pushing the boundaries of what's possible with 3D, Spatial Commerce, and AI.

3DSpatial commerceAI

2024 - ongoing

Cybernetic Landscapes

Founding Designer

Building agentic AI systems for ecological management and ecosystem finance — integrating multi-scale sensing into unified digital twins to enable continuous, high-precision, and transparent environmental monitoring of natural assets.

Agentic AIEcologyMRV

2021 - 2022

Beat (acquired by FreeNow)

Senior Product Designer

Designed for mobility and driver experience in a real-time ride-hailing marketplace. Focus on driver - rider matching experience and complex internal tools.

MobilityDriver experience

2020 - 2021

CIID (Copenhagen Institute of Interaction Design)

Master's in Human-Computer Interaction

Collaborated with research and design teams at Google, Meta (Reality Labs), and Cookpad through CIID's Industry Projects programme.

GoogleMetaCookpad

2017 - 2019

redBus (goibibo group)

Product Designer

Designed for ticketing and travel—helping millions book bus and train tickets across India, SEA and LATAM.

TicketingTravel at scale

2017

Sportskeeda

Product Designer

First in-house designer at India's second-largest sports website (60M+ monthly users). Designed their internal tools and dashboards, and built a first-of-its-kind editor for authors worldwide.

Internal toolsDashboards

2016 - 2019