redBus - Booking, BusHire & Fleet Tools
Three years designing redBus's core booking experience, a new 0-to-1 rental vertical, and the mobile tools that ran the fleet behind it.
Industry
Consumer travel, marketplace, mobility ยท B2B fleet & driver tools
What I did
Owned interaction design across redBus's core consumer app and its internal fleet ecosystem over three years - rebuilding the booking journey (search results, bus details), leading design for BusHire, a new 0-to-1 rental vertical, and shipping redPro Hire, the mobile app for bus operators and drivers. Worked without a dedicated research function for most of these markets - built a research practice from support data, product-manager insight, and direct interviews to design for 23M users across five countries.
Tools used
Figma, Sketch
Year
2017 - 2019
Overview
Three years at redBus, the world's largest bus-ticketing platform, spanning the core consumer app, internal fleet and driver tools, and BusHire - a new rental vertical built from a blank page.
The thread running through all of it was the same: translating a market built on trust, negotiation, and local nuance - how people across India and Southeast Asia actually choose and book a bus - into interfaces that could carry that trust digitally, for both the traveller booking a seat and the operators and drivers behind the ticket.
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