Archive Project 1

An archived project showcasing past work and design explorations. This project demonstrates various design principles and methodologies.

ArchivePast Work

Industry

Home furnishing, E-commerce, Spatial Computing

What I did

UX/Product Design, 3D Prototyping, Conceptualisation

Tools used

Figma, Blender

Year

2022 - 2024

Exploring the Role of 3D in Product Decisions

Digital product pages have traditionally been built around static images and specifications, even when customers are making inherently spatial decisions - about size, fit, proportion, and how a product relates to their home. This case study explores how 3D can move beyond visual novelty and become a meaningful tool for understanding products in space.

Over multiple iterations, I worked on evolving IKEA's 3D product experience from a simple viewer into a progressively richer exploration system. Each version intentionally added a new layer of understanding: starting with basic product inspection, then introducing shoppability, dimensional clarity, and finally room-level context through integration with IKEA Kreativ and IKEA Planners.

Other projects

Reimagining 3D Product Exploration at IKEA

A layered approach to 3D product exploration, adding context, scale, and intent over time to support confident home decisions.

AI Home Furnishing

Designing an AI-native experience that translates inspiration into a fully furnished, shoppable version of a user's real space.

From Single Products to Complementary Sets at IKEA

Designing confidence into multi-product decisions

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Designed and built by Nitin Surendran.

Last update: 2026